If you run a business and you’re not using video, you’re falling behind. Not because it’s trendy, but because that’s how people consume content now. It’s quick, it’s visual, and if done right, it builds trust fast. But here’s the thing: most video content online feels either forced or forgettable. It doesn’t need to be. Let’s talk about what video marketing actually is, how it works, and how you can use it without making it complicated.
What Video Marketing Really Means
Forget buzzwords. Video marketing is just using video to tell people who you are, what you do, and why it matters. It could be a 30-second product demo. A two-minute client testimonial. Or a raw, unedited clip of you explaining how you solve a problem.
It’s not about perfect editing. It’s about saying something worth watching.
Why It Works
People are tired of reading long captions and scrolling past boring images. Video gives them a reason to pause. It’s faster, easier, and more personal.
When someone sees your face or hears your voice, you’re no longer just a brand. You’re a real person. That’s what makes them listen, and take action.
What Makes a Video Worth Watching?
The first few seconds are everything. If you don’t grab attention immediately, they’re gone. No one sticks around for a slow intro or a list of features.
Start with a question, a strong statement, or a relatable moment. Speak directly. Get to the point. Show something real.
What Kind of Videos Should You Make?
There’s no one-size-fits-all, but here’s what usually works:
- Explain what you do in plain language.
- Show your process. Let people see what goes on behind the scenes.
- Record happy customers talking about their results.
- Share quick tips or mini tutorials that solve a problem.
- Run ads with a clear hook and offer.
If it helps someone or answers a question, it’s good content.
What You Don’t Need
- A studio
- Fancy gear
- A script
- A team
You just need your phone, a clear message, and the courage to hit record. Don’t wait for things to be perfect. Most of the content that works wasn’t polished, it was real.
Where Should You Post?
Go where your audience already is.
If you’re B2B, try LinkedIn.
If you’re speaking to consumers, Instagram or TikTok might be better.
If your content has long-term value, use YouTube.
Don’t try to be on every platform at once. Pick one, post consistently, and watch what gets attention.
Should You Use Short or Long Videos?
Short videos are easier to create, easier to watch, and more likely to be shared. If you’ve got something quick to say, say it in under 60 seconds.
Longer videos work when someone’s already interested. Think of them as the next step, not the first one.
What Actually Moves the Needle?
Watch time matters. But what matters more is what people do after they watch.
- Do they comment or share?
- Do they click the link?
- Do they message you?
- Do they ask questions?
That’s what tells you if your video is working.
A Simple Process You Can Follow
- Pick one thing your customer struggles with.
- Talk about how you solve it.
- Film it in one take.
- Add a short caption or title.
- Upload. Done.
Don’t overthink. Don’t redo it ten times. The more you hesitate, the less content you’ll create.
One More Thing: Don’t Try to Go Viral
Going viral is not a strategy. Helping the right people understand your offer is.
If ten of the right people watch and one of them becomes a client, that’s a win. Focus on that. You’re not chasing views. You’re building trust.
Final Thought
Video doesn’t have to be complicated. But it does have to be honest. Don’t try to sound like everyone else. Talk like you would in real life. People will notice, and they’ll listen.
Book 1:1 Session with me at hello@shehnoorahmed.com
FAQs
What is video marketing?
Using videos to share ideas, promote products, or connect with people online.
Why does video work better than other content?
It’s easier to trust what you can see and hear. Videos feel more real.
How do I create a strategy?
Pick a goal, plan your message, make the video, and post where your audience is.
Which platforms should I use?
Start with YouTube, TikTok, Instagram Reels, or LinkedIn based on your audience.
What does a video strategist do?
They help brands use video content to drive real results, leads, sales, or awareness.
Can video help my small business?
Yes. Even a simple 15-second clip can bring in new customers.
What makes a video ad work?
A clear message, emotional hook, and fast delivery tailored for mobile.
How can I tell if a video is successful?
Look at watch time, click-throughs, conversions, and engagement.
Who is Shehnoor Ahmed?
He’s a digital strategist who builds video systems that grow businesses.
What tools do I need to start?
Use what you have, your phone, a simple mic, and free editing apps like CapCut or Canva.
